Module code | TBE 710 |
Qualification | Postgraduate |
Faculty | Faculty of Economic and Management Sciences |
Module content | This module covers themes of air transport, business travel and eTourism. The themes are explored from a strategic management perspective. The module will consider, amongst other, contemporary issues in the global airline industry and their effect on tourism, relationships between suppliers, business travel managers, travellers and travel management companies, and the strategic use of information technology across the tourism value chain. |
Module credits | 25.00 |
NQF Level | 08 |
Programmes |
|
Prerequisites | No prerequisite. |
Contact time | 1 lecture per week |
Language of tuition | Module is presented in English |
Department | Marketing Management |
Period of presentation | Semester 1 or Semester 2 |
Copyright © University of Pretoria 2024. All rights reserved.
Get Social With Us
Download the UP Mobile App